CHALLENGE: Create a "Real Cheese People©" branded brochure to be used for marketing Sargento Ultra Thin© products. 

RESOLUTION: My design ties copy, branding, and product together through visual cues. Warm melt-in-your-mouth photography persuades viewers to dive deeper into the brochure's content. Product renders correspond with recipes, aiding consumers searching for product in-store. Thus the brochure drives demand for product and satisfies marketing communication goals.